BEFIND

How It Works
The business case for competitive intelligence is clear. Use it to deliver superior service and you’ll earn customer loyalty and advocacy, as well as long-term growth and increased market share. Our competitive intelligence program makes it possible for you to:

• Understand the most important elements in the customer experience

• Anticipate, preempt and react to competitors’ actions

• Strategically focus training and resources on areas that have relatively strong impacts on customer loyalty and where they underperform compared to the competition

• Identify innovative best practices

• Better understand pricing differences

• Report on competitors’ strengths and weaknesses

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Comprehensive Design
The success of any competitive intelligence program is largely dependent on the quality of the work done before program implementation.

At this critical time, Befind becomes an ideal partner with our steadfast commitment to thoroughly understand each client’s unique needs and our ability to draw on proprietary methodologies based on more than 32 years of measuring the customer experience with Fortune 500/100/50 and Global 50 clients.

During the comprehensive design stage, Befind can:

• Identify and model the key components of the customer experience in your industry

• Determine what the delight-driving behaviors that create loyalty and advocacy look and sound like

• Develop a sophisticated, uniquely designed survey

• Identify which competitors should be targeted for intelligence-gathering, such as industry leaders, top rivals, new entrants, growing rivals, etc.